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Regardless of the business sector, companies must reinvent their operations to adapt to the digital age.

In this new environment, consumers increasingly interact with brands and expect much more of the customer experience. They are eager to compare and express their opinions, both positive and negative. Quite simply, the customer is king.

Customer management is therefore a strategic and priority issue. It is a key differentiating factor and adds considerable value. It is crucial to demonstrate excellence in managing customer interactions and processes throughout the customer journey, in both front- and back-office operations.